Designed by kids

So maybe we’re just going through another phase of childhood nostalgia, following the kidult generation or the Peter Pan syndrome, but marketing campaigns have been keeping an eye on kids and come up with ways to interpret what’s going through the minds of these cute little creatures. That’s either that, or the design world is so saturated that we long for the boundless creativity children possess when it comes to putting their imagination at work.

The Canadian mother who first started transforming her son’s drawings into stuffed toys is now offering this possibility to other parents who can send their kids’ illustrative works through Child’s Own Studio.

“So, the idea came to me to make something that he would recognize, maybe something that he ‘designed’ himself.”

Custom stuffed toy from kid’s drawing

Custom stuffed toy from kid’s drawing

Custom stuffed toy from kid’s drawing

Custom stuffed toy from kid’s drawing

Custom stuffed toy from kid’s drawing

Custom stuffed toy from kid’s drawing

BMW featured on its Facebook page a concept car inspired by a 4-year-old: 42 wheels, a trunk full of toys and the possibility to have three drivers piloting at the same time.

BMW concept car designed from a 4-year-old idea

BMW concept car designed from a 4-year-old idea

And LEGO customer support replied quite creatively to a kid’s request.

7-year-old Luka wrote a letter to LEGO and got a creative reply

7-year-old Luka wrote a letter to LEGO and got a creative reply

But for those adults who simply want to go back to the simple pleasure of childhood – coloring – they can choose between two options: open up their imagination with the book Coloring for Grown-Ups, with such challenges as drawing “the person you thought you’d grow up to be before abandoning all your hopes and dreams!” or Colour Me Good Kate Moss, for the English model’s aficionados.

Coloring for Grown-Ups game

Coloring for Grown-Ups game

Colour Me Good Kate Moss cover

Colour Me Good Kate Moss cover

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This entry was published on April 15, 2013 at 1:40 am. It’s filed under Branding, Kids, Marketing and tagged , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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