The technological retail doping

The technology applied to clothing is one of the handicaps of the moment and that is why major sports brands are getting them act together taking gadgets and innovative design clothes of all kinds.

As technology mixed with casual looks just a anecdote of geeks on the level of The Big Bang Theory. The clothes Hi-Tech has found garments in for sports the ideal place to develop. With futuristic image, clothes Hi-Tech aims to put into the hands of the athlete an innovative tool that could change the paradigm of the sport today. Without going too far, the Speedo’s LZR Racer tested by NASA, was banned from Olympic competition after proving their effectiveness and considered “technological doping“.

In the video below we see the system Fastskin3, another amazing design Speedo:

However, the clothes “Hi-Tech” sport out of competition, is presented as an interesting tool for example adding social interaction activities. Surely more of a fan of snowboarding take a look at the gloves smart technology developed by ITRI (Industrial Technology Research Institute of Taiwan) that you can see in the pictures below, which allow us to communicate with friends, learn the state of the ski slopes, know the best parties, ask for help in the mountains, etc.. while skiing.

ITRI smart skiing concept

ITRI smart skiing concept

ITRI smart skiing concept

Application of the ITRI smart skiing concept

Remains to be seen when the “Hi-Tech” will make the definitive leap into the street, but you can find designers like Stella McCartney who have taken the step next to “Adidas” creating the Tennis Performance Bra, a sports bra that incorporates a sensor that measure your heart rate.

Tennis Performance Bra by Stella McCartney x Adidas

Tennis Performance Bra by Stella McCartney x Adidas

Or those Smart Gloves Chari & Co NYC , that apart from being beautiful make life easier when it’s cold but we need to operate the touch screen of the iPhone.

Smart Gloves Chari & Co NYC to operate the touch screen of the iPhone

Smart Gloves Chari & Co NYC to operate the touch screen of the iPhone

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This entry was published on March 12, 2013 at 2:29 pm. It’s filed under Apparel, Technology and tagged , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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